Full-Funnel Tracking to Scale Profitably
Our tracking solutions have helped businesses achieve remarkable growth
300%
Ad Revenue Increase
35%
Lower CPA
4:1
Average ROAS
2.7X
ROI Improvement
Why Tracking Matters
Problems We Solve
Stop guessing. Start scaling with confidence.
Data isn't trustworthy
Get 100% accurate conversion data with server-side tracking
Ad spend feels random
Know exactly which campaigns make money
Can't see true ROI
Track every click from source to sale
Manual tracking is slow
Automated, real-time dashboards and reports
Services
“Accurate Tracking, Better Decisions”
Get accurate tracking for Google Analytics, Google Ads, Meta Pixel & server-side setups.
Google Ads Conversion Tracking
Set up enhanced conversion tracking with dynamic remarketing tags for 3x better results.
- Enhanced Conversions
- Dynamic Remarketing
- Value Tracking
Facebook Pixel & Conversion API
Get 13% lower cost per result with proper Pixel & CAPI server-side setup.
- Pixel Integration
- Server-Side Events
- iOS 14+ Compatible
First-Party Server-Side Tracking
Server-side tracking bypasses ad blockers and iOS limits for maximum data accuracy.
- Ad Blocker Bypass
- Extended Cookie Life
- 100% Data Accuracy
Google Analytics 4 Setup
Complete GA4 implementation with custom events, funnels, and e-commerce tracking.
- Custom Events
- Funnel Analysis
- E-commerce Tracking
Offline Conversion Setup
Track offline conversions and feed data back to ad platforms for better optimization.
- CRM Integration
- Lead Scoring
- Attribution Modeling
Advanced Reporting & Dashboards
Custom Looker Studio dashboards that answer your real business questions.
- Real-time Data
- Custom Metrics
- Automated Reports
Services
Tracking Made Easy
The Simplest Process You’ll Ever Experience
Audit Website & Funnel
We review your current setup to identify gaps, errors, and opportunities to improve tracking accuracy.
- GTM Analysis
- Pixel Health Check
- Data Layer Review
- Active
Strategic Planning
We create a custom tracking strategy aligned with your business goals and marketing channels.
- Custom Event Design
- Attribution Model
- KPI Definition
- Active
Tracking Setup
We implement a reliable tracking system using GTM, GA4, Google Ads, Meta Pixel, and server-side tracking.
- Server-Side Track
- Facebook Pixel
- Remarketing Tags
- Active
Reporting & TAAS
We validate the data and provide clear reporting so you can measure performance and scale confidently.
- Live Dashboards
- Weekly Reports
- Ongoing Support
- Active
Reviews
Trusted by 500+ Clients
Discover how we’ve driven growth and innovation
★★★★★
“We’ve been struggling with measuring conversions from Google Ads for months. At the recommendation of two Google employees in NYC, we searched for someone on NEXEF LABS to address our tracking issues. Shibbir went above and beyond to create server-side tracking for us, setting up both Google Analytics AND Google Ads conversion tracking. He then thoroughly explained how to correctly measure events in the future. We couldn’t be happier, and give Shibbir our highest recommendation.”
Michy
CEO, E-commerce Hapti Club
★★★★★
“We’ve been struggling with measuring conversions from Google Ads for months. At the recommendation of two Google employees in NYC, we searched for someone on NEXEF LABS to address our tracking issues. Shibbir went above and beyond to create server-side tracking for us, setting up both Google Analytics AND Google Ads conversion tracking. He then thoroughly explained how to correctly measure events in the future. We couldn’t be happier, and give Shibbir our highest recommendation.”
Michy
CEO, E-commerce Hapti Club
★★★★★
“We’ve been struggling with measuring conversions from Google Ads for months. At the recommendation of two Google employees in NYC, we searched for someone on NEXEF LABS to address our tracking issues. Shibbir went above and beyond to create server-side tracking for us, setting up both Google Analytics AND Google Ads conversion tracking. He then thoroughly explained how to correctly measure events in the future. We couldn’t be happier, and give Shibbir our highest recommendation.”
Michy
CEO, E-commerce Hapti Club
Join 500+ happy clients
FAQs
Questions you may Ask
Everything you need to know about our tracking services
What is server-side tracking?
Server-side tracking sends data directly from your server to analytics and ad platforms, bypassing browser restrictions, ad blockers, and iOS privacy limitations. This results in more accurate data collection, typically improving tracking accuracy by 20-40%.
How long does the setup take?
Most tracking setups are completed within 3 hours to 2 business days, depending on complexity. We’ll provide a timeline after reviewing your current setup during the free audit.
Do you provide ongoing support?
Yes! We offer 24/7 support for all our clients. If anything breaks or needs adjustment, we’re here to help immediately. We also offer ongoing tracking maintenance packages.
What platforms do you support?
We support all major advertising and analytics platforms including Google Ads, Meta/Facebook, TikTok, Google Analytics 4, LinkedIn, Pinterest, and more. We also integrate with most e-commerce platforms and CRMs.
How much does it cost?
Pricing depends on your specific needs and complexity. We offer a FREE audit to assess your situation and provide a custom quote. Most clients see ROI within the first month through improved ad performance.
Will this work with my website platform?
Yes! We work with all major platforms including Shopify, WordPress, WooCommerce, Wix, Squarespace, custom-built sites, and more. Our solutions are platform-agnostic.
FREE Audit Available 🎁
Let’s fix your website
Tracking issues
Book a 1:1 consultation to audit your tracking and get an action plan to increase ROAS and improve data accuracy to 100%.